Build an AI-First Business That Scales Smarter, Not Harder

Want the secret to scaling your service business to 7-figures and beyond? It’s not some magic bullet; it’s one simple document most agencies and freelancers are afraid to create: a service business growth projection. I get it. Spreadsheets aren't always exciting, and projections can feel like fantasy. But what if…

Forget the standard hiring advice that you need to attract the best candidates by selling your company hard.  Mercer, my business partner, and I rely on a counter-intuitive hiring process. We call it the “anti-attraction” method and it empowered us to build dream teams for our multiple seven-figure businesses.  Want…

The intimidation, the frustration, the fear that AI might make our skills obsolete. Many of us have felt the AI struggles. I certainly did. Early on, I wrestled with inconsistent results and wondered if these tools were more trouble than they were worth. But my perspective has shifted dramatically. I've…

Want to truly understand and connect with your buyer personas? Of course, AI makes it possible to move beyond simply defining them and start interacting with them in a meaningful way to gain real-time insights. But how?  My business partner, Mercer, pulls back the curtain on his exclusive Gemini training….

You can create a customer avatar based on assumptions. Or, you can do it right, with AI and expert guidance from Mercer. The difference? You will finally have highly-detailed customer personas that will guide your every marketing decision.  Before you dive in, make sure you understand your ideal customer. That…

Know that feeling? You explain how you'll give a prospect an edge, but the deal still falls through. Often, the missing piece is clearly showing why they need to hire you. And that's exactly where a sales scorecard comes in. It’s a straightforward tool to audit their current situation, pinpoint…

Tired of guessing how much sales activity you really need? That feeling of flying blind, unsure if you're doing enough (or too much) to hit the revenue goals for your freelance, coaching or service-based business?  The ProfitSchool prospecting calculator will bring you clarity. Based on your own conversion rates (and…

Want to write better prompts for AI tools like Google Gemini or ChatGPT? Getting truly great outputs often comes down to the prompt itself. But many approaches focus too much on telling the AI how to do something. My business partner Mercer found a more effective way: results-based prompting. This…

Producing long-form video content is a clever way to share deeper insights with your audience. But many businesses face the daily challenge of also feeding the relentless appetite of social media. Creating engaging, bite-sized videos and posts from longer videos often feels like a separate, time-consuming job. Luckily, AI offers…

Sick of losing hours searching for that one nugget of information you saw, but can’t remember? I was too. Especially when trying to juggle my content, marketing, sales pages…. I was completely stuck in endless tabs, scattered ideas, and total chaos!  That changed the moment I came across Google NotebookLM….

How often does your AI assistant generate content that reflects your brand and truly resonates with your audience? For me, it was rare. Trying AI to draft my video scripts, copy, social media and blog posts drove me mad.  That changed when my business partner, Mercer, pointed out Gemini Gems….

If only there was a quick way to understand what your ideal customer truly wants, thinks, struggles with and even fears. Wouldn’t that make it easier for you to target your audience?  My business partner Mercer figured out how to get these insights fast with Gemini. He even took it…

Are you tired of the frustrating loop of trial-and-error prompting? Does each new attempt feel like the AI just doesn't get it? I've been there countless times, until my business partner, Mercer, showed me the power of the ping-pong prompting technique.  Ready to ditch the prompting frustration? Want better outputs…

How much money have you lost because you never had time to properly set your ideal freelance rate? How many hours will you keep working just to pay yourself, but not your expenses? I get it. Figuring out freelance rates is tough. And that’s why I'll guide you through a…

Tired of feeling like you're wrestling with AI, constantly tweaking prompts but not getting the results you hoped for? That’s because you and I learned to approach AI with a micromanagement mindset, controlling every step of the way.  That changed when my business partner Mercer showed me how he interacts…