Want to truly understand and connect with your buyer personas? Of course, AI makes it possible to move beyond simply defining them and start interacting with them in a meaningful way to gain real-time insights. But how?
My business partner, Mercer, pulls back the curtain on his exclusive Gemini training. He reveals his practical tips and techniques for engaging with AI-powered perfect customers.
Get ready to move beyond static profiles and supercharge your marketing efforts in the process!
Expert techniques to interact with your AI target audience
Stop settling for flat buyer personas! In this video, Mercer reveals how to interact with AI-powered avatars in Google Gemini and gain a competitive edge!
Key takeaways
- Go beyond the static persona: Unleash hidden customer insights by having your AI buyer personas write journal entries about their day.
- See the transformation, sell the solution: Use “before & after” journaling to pinpoint your customers' pain points and how your offering changes their lives.
- Keep your personas on point: Your business evolves, and so should your AI avatars. Learn how to fine-tune them in Gemini for laser-focused marketing.
- AI skills are not limited to avatars. Investing in AI learning will boost your career or business.
5 things to do after you created customer avatars in Gemini
Mercer already revealed how he uses Deep Research to understand what customers think of our own business, ProfitSchool.
He also explained how you can use Gemini to create customer avatars.
Now it’s time to truly leverage your AI-powered personas with his expert techniques and strategies.
#1 Bring your AI buyer persona to life with journaling
The fastest way to interact with your AI customer avatars is to ask what they do on a typical day.
First, copy your avatar from your Google doc and paste it in a Gemini chat.
The screenshot below is the description of “David”. He is an avatar we use to evaluate and improve our own business communication.
As you can see, it’s a rich profile (and Mercer used Gemini to create it and fill in all the details)
- Category
- Name
- Age
- Profession
- Income (goal)
- AI learning goals
- Pain points
- Short bio
- Marketing channels
- Content preferences
- Key objections
- Etc.
With a simple prompt, you can get into the head of David, or one of your other avatars.
Mercer illustrates it for Maria with this instruction for Gemini:
Please have Maria write a journal entry for a typical dayAnd this is her output:
As you can see, Gemini got a good understanding of
- The tone of voice
- The pain points
- Varied ways of describing how things are going.
- Her daily struggles at work and home
- Her priorities, goals, ambitions
- Etc.
Here is a part of the output that makes it easier for you estimate if that kind of insights would be of any value to your business:
“I love my kids to bits, but it's definitely a challenge to balance work, family, and learning AI. I'm determined to make it work, though. I know these skills are crucial for my career growth, and I want to be a good role model for my kids.”
It feels as if Mercer is chatting with a real person, but with a huge difference.
In Gemini, you can ask your buyer avatars any questions about your offerings, marketing material, landing pages, and so on. Whenever you want.
“Imagine if you could talk to a customer for 15 hours. AI can simulate it.” – Mercer
That is obviously a huge advantage for any business.
Knowing the feelings, thoughts and daily lives of the AI versions of your ideal customers is useful.
But it is only Mercer’s first strategy to bring AI customers to life.
#2 Understand how your business transforms your customers
You can leverage Gemini to understand how your own business transforms the work and lives of customers.
For example, at ProfitSchool we offer many ways to help businesses transition to AI first.
A simple, yet powerful strategy to see if we succeed in this is by asking AI how we are doing.
In his AI training, Mercer illustrates this by instructing the avatars to write a journal entry before and after, e.g.,
- watching Mercer’s free AI Gemini training
- joining our ProfitSchool Community
This is an output of one of the AI avatars:
And here is an excerpt so you can evaluate yourself if that would be useful to understand your own business better:
“We can identify specific pain points, product requests, and emerging trends that we were completely missing before. This is invaluable for product development and marketing.”
The responses differ from what other ideal AI customers share. But that also goes for real customers. Not everybody has the same needs, goals, struggles, or skill levels.
That’s why Mercer created multiple avatars for ProfitSchool. (You should also do that for your own business.)
Once that’s done, you unlock the next level of using AI for marketing and business development…
#3 Create AI focus groups
The moment you have more than one avatar ready for Gemini, you can let them have a chat session and follow their thoughts.
AI focus groups are like traditional focus groups. But they are available 24/7.
And you don’t need to make an appointment to get them together.
You just start a Gemini chat, attach your Google Docs and ask anything about your marketing and business questions, like:
- Does this landing page address your biggest pain points?
- Does this social media post resonate with you?
- What products could you profit from?
- And so on…
The real power?
You can evaluate and finetune your content before you publish it.
And that goes also for developing and launching new products!
But don’t trust AI blindly…
#4 Refine your buyer personas on the flow
While interacting with AI, you need to remain critical at all times.
“AI is never going to lie to you, but it'll totally lie to you.” – Mercer
Mercer stresses that your role as human manager of AI is to make sure that your buyer personas are and remain as relevant as possible.
If you notice something odd, provide AI with correct information.
That may sound exhausting, but it is easy if you apply Mercer’s next strategy.
#5 Keep your AI-generated avatars relevant
Your business is evolving and so are your (AI) customers.
To make the process of updating your buyer personas easy, you can best store their profiles on your Google Drive.
Here is why:
- A Google Doc is easier to update than trying to find and edit your prompts in Gemini chats.
- You can share your avatar profiles with your team.
In the last part of his recorded AI training, Mercer shows another great strategy to refine the AI representatives of your customer base.
I list it here as a bonus and I am sure you will understand why…
Bonus tip: Use your newly gained AI skills to research your business
We have almost reached the end of our 3 step series about using Google Gemini as a great tool to understand your customers and their needs.
If you learn how to master Mercer’s advanced AI techniques, this bonus tip will be easy (and a logical next step.)
He quickly shows how you can use Google Research to do a competitor analysis.
As in the screenshot below, he started the first step for ProfitSchool.
In no time, Gemini is analyzing our site and potential competitors.
As Mercer says, reviewing 109 websites yourself? That’s going to take you a lot of time.
When the report is ready, you can use it as a basis to further refine your customer avatars.
And that will help you even better understand your marketing, funnels, and sales.
Wrapping it up and moving forward
Mercer and I sincerely hope you learned a lot from our videos, own experience, insights and guides about using AI for customer avatars.
Even if you apply only some of Mercer’s AI strategies and techniques, you will gain important AI skills that will transform your workflow and business instantly.
If you are eager to learn more, or dive deeper into researching, developing, and interacting with AI buyer personas, you definitely should watch the recording of Mercer’s full Gemini training (for free).
Answers to your common questions about using AI buyer avatars
What does “quality control” mean when working with AI-generated buyer personas?
Quality control involves reviewing the AI's output to ensure the generated personas accurately reflect your understanding of your target audience. As Mercer highlights, it's important to “trust but verify” and be willing to make adjustments if something doesn't feel right.
How can researching my own business with Gemini help me refine my buyer personas?
By using Gemini to analyze your business model, courses, and likely competitors, you can provide the AI with more context about your specific offerings. This can lead to more accurate and relevant buyer personas that are better suited to your business.