Want the secret to scaling your service business to 7-figures and beyond? It’s not some magic bullet; it’s one simple document most agencies and freelancers are afraid to create: a service business growth projection. I get it. Spreadsheets aren’t always exciting, and projections can feel like fantasy. But what if I told you that doubling
The Service Business Growth Projection Sheet to Scale to 7-Figures Read More »
Forget the standard hiring advice that you need to attract the best candidates by selling your company hard. Mercer, my business partner, and I rely on a counter-intuitive hiring process. We call it the “anti-attraction” method and it empowered us to build dream teams for our multiple seven-figure businesses. Want to learn how this system
Stop Attracting Candidates. Repelling is the Way to Find Top Talent in 2025 Read More »
The intimidation, the frustration, the fear that AI might make our skills obsolete. Many of us have felt the AI struggles. I certainly did. Early on, I wrestled with inconsistent results and wondered if these tools were more trouble than they were worth. But my perspective has shifted dramatically. I’ve come to see AI not
My Journey to Mastering AI: From Struggle to Success Read More »
Want to truly understand and connect with your buyer personas? Of course, AI makes it possible to move beyond simply defining them and start interacting with them in a meaningful way to gain real-time insights. But how? My business partner, Mercer, pulls back the curtain on his exclusive Gemini training. He reveals his practical tips
Engaging with AI Buyer Personas: Tips and Techniques for Gemini Read More »
You can create a customer avatar based on assumptions. Or, you can do it right, with AI and expert guidance from Mercer. The difference? You will finally have highly-detailed customer personas that will guide your every marketing decision. Before you dive in, make sure you understand your ideal customer. That crucial first step will give
Create Your Customer Avatar with Google Gemini: A Step-by-Step Guide Read More »
Know that feeling? You explain how you’ll give a prospect an edge, but the deal still falls through. Often, the missing piece is clearly showing why they need to hire you. And that’s exactly where a sales scorecard comes in. It’s a straightforward tool to audit their current situation, pinpoint gaps, and prove with evidence
Sales Scorecard: The Beginner’s Guide + Free Template Download Read More »
Tired of guessing how much sales activity you really need? That feeling of flying blind, unsure if you’re doing enough (or too much) to hit the revenue goals for your freelance, coaching or service-based business? The ProfitSchool prospecting calculator will bring you clarity. Based on your own conversion rates (and a few other sales prospecting
This Prospecting Calculator Finally Reveals Your Magic Sales Number – Free Download Read More »
Want to write better prompts for AI tools like Google Gemini or ChatGPT? Getting truly great outputs often comes down to the prompt itself. But many approaches focus too much on telling the AI how to do something. My business partner Mercer found a more effective way: results-based prompting. This technique shifts your focus to
Write Better Prompts: The Results-Based Technique (2 Simple Steps) Read More »
Producing long-form video content is a clever way to share deeper insights with your audience. But many businesses face the daily challenge of also feeding the relentless appetite of social media. Creating engaging, bite-sized videos and posts from longer videos often feels like a separate, time-consuming job. Luckily, AI offers powerful ways to repurpose that
Easily Repurpose Videos for Social Media (Using 2 AI Tools) Read More »
Sick of losing hours searching for that one nugget of information you saw, but can’t remember? I was too. Especially when trying to juggle my content, marketing, sales pages…. I was completely stuck in endless tabs, scattered ideas, and total chaos! That changed the moment I came across Google NotebookLM. It completely revolutionized my workflow.
13 NotebookLM AI Productivity Hacks for Busy Entrepreneurs Read More »
