Author name: Jeff Sauer

The Service Business Growth Projection Sheet to Scale to 7-Figures

Want the secret to scaling your service business to 7-figures and beyond? It’s not some magic bullet; it’s one simple document most agencies and freelancers are afraid to create: a service business growth projection. I get it. Spreadsheets aren’t always exciting, and projections can feel like fantasy. But what if I told you that doubling

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Stop Attracting Candidates. Repelling is the Way to Find Top Talent in 2025

Forget the standard hiring advice that you need to attract the best candidates by selling your company hard.  Mercer, my business partner, and I rely on a counter-intuitive hiring process. We call it the “anti-attraction” method and it empowered us to build dream teams for our multiple seven-figure businesses.  Want to learn how this system

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Engaging with AI Buyer Personas: Tips and Techniques for Gemini

Want to truly understand and connect with your buyer personas? Of course, AI makes it possible to move beyond simply defining them and start interacting with them in a meaningful way to gain real-time insights. But how?  My business partner, Mercer, pulls back the curtain on his exclusive Gemini training. He reveals his practical tips

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Create Your Customer Avatar with Google Gemini: A Step-by-Step Guide

You can create a customer avatar based on assumptions. Or, you can do it right, with AI and expert guidance from Mercer. The difference? You will finally have highly-detailed customer personas that will guide your every marketing decision.  Before you dive in, make sure you understand your ideal customer. That crucial first step will give

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Sales Scorecard: The Beginner’s Guide + Free Template Download

Know that feeling? You explain how you’ll give a prospect an edge, but the deal still falls through. Often, the missing piece is clearly showing why they need to hire you. And that’s exactly where a sales scorecard comes in. It’s a straightforward tool to audit their current situation, pinpoint gaps, and prove with evidence

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This Prospecting Calculator Finally Reveals Your Magic Sales Number – Free Download

Tired of guessing how much sales activity you really need? That feeling of flying blind, unsure if you’re doing enough (or too much) to hit the revenue goals for your freelance, coaching or service-based business?  The ProfitSchool prospecting calculator will bring you clarity. Based on your own conversion rates (and a few other sales prospecting

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Write Better Prompts: The Results-Based Technique (2 Simple Steps)

Want to write better prompts for AI tools like Google Gemini or ChatGPT? Getting truly great outputs often comes down to the prompt itself. But many approaches focus too much on telling the AI how to do something. My business partner Mercer found a more effective way: results-based prompting. This technique shifts your focus to

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Easily Repurpose Videos for Social Media (Using 2 AI Tools)

Producing long-form video content is a clever way to share deeper insights with your audience. But many businesses face the daily challenge of also feeding the relentless appetite of social media. Creating engaging, bite-sized videos and posts from longer videos often feels like a separate, time-consuming job. Luckily, AI offers powerful ways to repurpose that

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13 NotebookLM AI Productivity Hacks for Busy Entrepreneurs

Sick of losing hours searching for that one nugget of information you saw, but can’t remember? I was too. Especially when trying to juggle my content, marketing, sales pages…. I was completely stuck in endless tabs, scattered ideas, and total chaos!  That changed the moment I came across Google NotebookLM. It completely revolutionized my workflow. 

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