The intimidation, the frustration, the fear that AI might make our skills obsolete. Many of us have felt the AI struggles. I certainly did. Early on, I wrestled with inconsistent results and wondered if these tools were more trouble than they were worth. But my perspective has shifted dramatically. I’ve come to see AI not […]
My Journey to Mastering AI: From Struggle to Success Read More »
Want to truly understand and connect with your buyer personas? Of course, AI makes it possible to move beyond simply defining them and start interacting with them in a meaningful way to gain real-time insights. But how? My business partner, Mercer, pulls back the curtain on his exclusive Gemini training. He reveals his practical tips
Engaging with AI Buyer Personas: Tips and Techniques for Gemini Read More »
You can create a customer avatar based on assumptions. Or, you can do it right, with AI and expert guidance from Mercer. The difference? You will finally have highly-detailed customer personas that will guide your every marketing decision. Before you dive in, make sure you understand your ideal customer. That crucial first step will give
Create Your Customer Avatar with Google Gemini: A Step-by-Step Guide Read More »
Want to write better prompts for AI tools like Google Gemini or ChatGPT? Getting truly great outputs often comes down to the prompt itself. But many approaches focus too much on telling the AI how to do something. My business partner Mercer found a more effective way: results-based prompting. This technique shifts your focus to
Write Better Prompts: The Results-Based Technique (2 Simple Steps) Read More »
Producing long-form video content is a clever way to share deeper insights with your audience. But many businesses face the daily challenge of also feeding the relentless appetite of social media. Creating engaging, bite-sized videos and posts from longer videos often feels like a separate, time-consuming job. Luckily, AI offers powerful ways to repurpose that
Easily Repurpose Videos for Social Media (Using 2 AI Tools) Read More »
Sick of losing hours searching for that one nugget of information you saw, but can’t remember? I was too. Especially when trying to juggle my content, marketing, sales pages…. I was completely stuck in endless tabs, scattered ideas, and total chaos! That changed the moment I came across Google NotebookLM. It completely revolutionized my workflow.
13 NotebookLM AI Productivity Hacks for Busy Entrepreneurs Read More »
How often does your AI assistant generate content that reflects your brand and truly resonates with your audience? For me, it was rare. Trying AI to draft my video scripts, copy, social media and blog posts drove me mad. That changed when my business partner, Mercer, pointed out Gemini Gems. It’s a killer feature hiding
Gemini Gems for Business: Your 100% Customized and Reliable AI Assistant Read More »
If only there was a quick way to understand what your ideal customer truly wants, thinks, struggles with and even fears. Wouldn’t that make it easier for you to target your audience? My business partner Mercer figured out how to get these insights fast with Gemini. He even took it two steps further. But before
Know Your Ideal Customer Inside Out: Gemini Deep Research Makes It Easy Read More »
Are you tired of the frustrating loop of trial-and-error prompting? Does each new attempt feel like the AI just doesn’t get it? I’ve been there countless times, until my business partner, Mercer, showed me the power of the ping-pong prompting technique. Ready to ditch the prompting frustration? Want better outputs and a more enjoyable way
The Ping-Pong Prompting Method – 7 Simple Steps to AI Success (in 2025) Read More »
Did you know that according to the US Census Bureau, a measly 5.4% of US companies are using AI? That’s right, only a tiny fraction of businesses are tapping into the power of this game-changing technology. But what if I told you there’s a secret weapon that could skyrocket your productivity and profitability? It’s called
Google Gemini AI: The Secret Weapon Your Business Needs Now Read More »
