If only there was a quick way to understand what your ideal customer truly wants, thinks, struggles with and even fears. Wouldn’t that make it easier for you to target your audience?
My business partner Mercer figured out how to get these insights fast with Gemini. He even took it two steps further.
- He uses the report of the research to create customer avatars.
- And he discovered how to get instant feedback from our AI dream customers before we launch anything with ProfitSchool.
But before we get to that point, make sure you watch the first part of his 3 step process to reveal the deepest secrets of your own dream customer with AI…
Deeply understand your target audience with Gemini
Don’t waste hours on customer questionnaires or interviews. In this video of his AI training, Mercer shows how to use Google Gemini Deep Research to quickly understand the hidden motivations, pain points, and secret desires of your target audience.
Key Takeaways
- Ditch the ineffective old-school customer persona templates.
- Truly understanding your perfect customer is the bedrock of successful marketing and revenue.
- Google Gemini Deep Research offers a fast and efficient way to gain these deep insights.
What is a customer persona?
A customer persona is a detailed representation of your ideal customer, encompassing their demographics, behaviors, motivations, pain points, and goals. It's a crucial tool for understanding who you are trying to reach with your marketing efforts and what they want to sell from you.
You have seen (or tried to use) a generic customer persona. The information is usually limited to a
- fictional name
- certain age range
- job title
- and maybe a hobby or two
While these can be a starting point, they often lack the depth and nuance needed to truly inform your marketing and offering decisions.
Today, they are a relic of the past.
“Using Google's Deep Research tool, businesses can identify their ideal customer profiles in minutes instead of months or weeks.” – Jeff Sauer
How to figure out your dream customer with Gemini?
You can leverage Gemini to do in-depth research and skip the tedious process of gathering and analyzing questionnaires, interviews, customer reviews, etc.
Just follow the exact steps Mercer discovered.
Step 1: Choose your Gemini model
Inside the Gemini web app, make sure you use the Flash, Flash Thinking or Pro model.
Unlike Deep Research, these AI models allow you to use Mercer’s powerful iterative ping pong prompting technique.
You can changed the model inside your Gemini account, right at the top.
Step 2: Craft and refine your prompt for customer avatar instructions
The key to unlocking the power of Deep Research lies in your prompt, or the instructions you give.
Think of this step as guiding a research assistant, but take Mercer’s great advice into account:
“Focus on the result you want in your prompt. Communicating ‘understand our ideal customers' gets you faster to useful outputs” – Mercer
A good starting point, as demonstrated by Mercer in the video, is to ask Gemini to help you define the key areas you need to research to build a comprehensive customer avatar.
The AI will give you ideas you may not have thought of yourself. And these will definitely be more valuable than the generic information of basic customer avatars.
During his training, AI gave Mercer following suggestions :
- Demographics
- Psychographics
- Goals, challenges, values
- Etc.
Now, you have to further refine the prompt until it matches your business completely, whether that is coaching, freelancing, or delivering services as an agency.
Step 3: Ask Gemini to re-write the prompt for Deep Research
In the next step, Mercer shows another smart use of leveraging AI.
He asks Gemini to write the final prompt for Gemini’s Deep Research.
That way, the chances of a great output from the first research try are much higher than entering a prompt that is not optimized for the Deep Research tool.
Mercer’s pro tip: Mention that you want to copy paste the prompt. Gemini will give you an output that you can easily copy, as you can see in the screenshot below.
Step 4: Paste your prompt into Google Gemini Deep Research
Start a new chat in Gemini, choose the Deep Research model and paste your optimized prompt from step 3.
Step 5: Review the Deep Research plan
Although it only takes a few minutes for Gemini to do a deep research, it is wise to first review its proposed plan. If needed, you can edit it.
Step 6: Start the research
If Gemini’s plan looks right, click the “Start Research” button.
Depending on the complexity of your request and the breadth of information available, this process might take some minutes.
Meanwhile, Gemini
- browses the internet (36 websites in Mercer’s customer research!)
- analyzes the content
- identify patterns
- draw insightful conclusions that would take you hours, if not days, to uncover manually.
And that’s it.
Gemini will present you with a report that contains a summary of its findings, highlighting key insights, and potential areas for further investigation.
What to do best after your research?
You've seen how easy it can be to start understanding your ideal customer using the power of Google Gemini Deep Research.
- The report will form the foundation for the next stage: creating customer avatars with AI.
- If you want to dive deeper into Gemini, prompting techniques, you can watch Mercer’s Gemini workshop for free.
Good luck with discovering everything you really have to know about your ideal clients!
Answers to common questions about Gemini Deep Research for customer avatar research
What kind of results can I expect from Google Gemini’s Deep Research for customer avatar research?
You can expect a research-backed report containing instructions and insights about your customer avatar. However, just like with any AI tool, it's crucial to follow Mercer’s advice. Always “trust, but verify” the AI's output to ensure it aligns with your specific needs and business.
Do I need to use my customer's personal data with Gemini Deep Research?
No, you do not need to upload your customer's personal data or details into Google Gemini Deep Research to conduct an ideal customer research. The tool analyzes publicly available information based on your prompts.This ensures your customer's privacy is protected.
Can I conduct this type of customer profile research with other AI tools?
The specific capabilities and interfaces will differ from Gemini, so you'll need to explore the features of each tool accordingly. Still, you can apply Mercer's logical sequence and his innovative approach to prompting. This will give you the best possible insights on your target audience.