Explore the transformative power of AI in business
Learn to implement AI strategies for growth and efficiency
Discover how AI is reshaping sales, marketing, and operations
Build a future-proof business with cutting-edge AI techniques
New to the ProfitSchool Podcast? Start Here
With over 100+ episodes, there's a wealth of business wisdom waiting for you.
To give you a taste of what the ProfitSchool podcast is all about, we have handpicked one episode from the key business topics Mercer and Jeff have been discussing since 2023.
E100 | Apr 1, 2025
Should You Become An AI-First Business?
E1 | Jun 6, 2023
Hiring Remote Employees
E93 | Feb 11, 2025
MeasureU – The Origin Story
Meet the AI-First Entrepreneurs Behind the ProfitSchool Podcast

Chris “Mercer” Mercer
Co-founder of MeasureU
Mercer is passionate about helping you build a sustainable and profitable business. He's not afraid to tell it like it is, and he focuses on providing strategies you can implement right away.
Mercer's insights into systems, automation, and efficiency will help you work smarter, not harder.

Jeff Sauer
Co-founder of MeasureU
Jeff is an entrepreneur who's been in the trenches, building businesses and navigating the challenges of growth.
He understands the struggles and triumphs of business owners firsthand. On the ProfitSchool Podcast, Jeff shares his hard-won lessons and provides practical advice to help you achieve your goals.
All Our Podcast Episodes about Transforming to an AI First Business
Are you tired of feeling like you're playing catch-up with AI?
Do you see its potential but struggle to figure out how to actually use it to grow your business?
You know AI is reshaping the landscape, but cutting through the hype to find actionable steps can feel overwhelming.
In these episodes, Jeff and Mercer demystify Artificial Intelligence for entrepreneurs. Get practical strategies on how businesses are using AI today, learn how to leverage the right tools, adapt your operations, and understand AI's real capabilities (and limitations).
Tune in and start building your competitive edge and future-proof your business in this rapidly evolving world.
E100 | Apr 1, 2025
Should You Become An AI-First Business?
E96 | Mar 4, 2025
How smart is AI, really?
E80 | Nov 12, 2024
AI Update – Where are we now?
E21 | Sep 26, 2024
AI: How are businesses using it?
E98 | Mar 18, 2024
Executive Assistants – Do You Still Need One?
All Our Podcast Episodes about Business Strategies
Are you struggling to wear all the hats required to grow your agency?
Feeling stuck trying to balance sales, operations, team management, and your own sanity?
If you're navigating the complex world of entrepreneurship, you know that having the right strategies is crucial, but finding practical advice can be tough.
In the Business Strategies episodes, Jeff and Mercer dive deep into the core pillars of building a successful company. From finding profitable clients and automating your systems to leading high-performing teams and mastering your finances, they share actionable tactics drawn from their own experiences. Learn how to price effectively, build resilience, and create a business that truly works for you.
Business Growth, Sales & Marketing
E3 | Jun 8, 2023
How To Get Referrals
E7 | Jun 20, 2023
What To Do When Referrals Dry Up
E10 | Jul 11, 2023
How to do Cold Outreach Without being SPAM
E68 | Aug 20, 2024
Sales vs Marketing – What's the Difference?
E69 | Aug 27, 2024
Feeding Your Sales Pipeline
E70 | Sep 3, 2024
Sales Discovery Calls and Qualifying Questions
E90 | Jan 21, 2025
How to Qualify a Sales Prospect
E91 | Jan 28, 2025
Extending the Sales Window
E94 | Feb 18, 2025
The Power of Buying Modalities
E44 | Mar 5, 2024
Delivering Pitches to Clients
E97 | Mar 11, 2025
Social Media Strategies for 2025
E60 | Jun 25, 2024
Using Social Media – What's working now?
E79 | Nov 5, 2024
How to build a better brand?
E13 | Aug 11, 2023
Social Media Strategies for SMBs (How to Keep Up)
E76 | Oct 15, 2024
The “No Buy” Survey
E57 | Jun 4, 2024
Dealing With Market Changes
E54 | May 14, 2024
The Shark Tank Test
E48 | Apr 2, 2024
Company Mergers & Partnerships
E47 | Mar 26, 2024
The Power of Mindset when Growing Sales
E29 | Nov 21, 2023
One or Multiple Revenue Streams?
Business Systems & Automation
E15 | Aug 15, 2023
Hacking Project Management
E19 | Sep 12, 2023
Contracts. How & Where Do You Use Them?
E63 | Jul 16, 2024
Favorite Tools We Are Using Now
E75 | Oct 8, 2024
Use The System To Improve The System
E77 | Oct 22, 2024
Getting the Most Out of Meetings
E89 | Jan 14, 2025
Building DOP Systems
E2 | Jun 8, 2023
When To Create SOPs
E5 | Jun 8, 2023
Managing Team Members With SOPs
E11 | Jul 18, 2023
Keeping SOPs Up To Date
Entrepreneurial Mindset & Personal Growth
E12 | Jul 25, 2023
Buying Your Time Back as a Business Owner
E14 | Aug 8, 2023
Planning Your Ideal Work Day
E36 | Jan 9, 2024
Hacks for Getting Your Time Back
E28 | Nov 14, 2023
The Power of Saying “NO”
E39 | Jan 30, 2024
Failing vs Being a Failure
E38 | Jan 23, 2024
Teaching Old Dogs New Tricks
E40 | Feb 6, 2024
The “Expense vs. Investment” Mentality
E41 | Feb 13, 2024
Reinventing Yourself
E42 | Feb 20, 2024
Dealing with Sunk Costs
E53 | May 7, 2024
Learning More vs. Doing More (Training vs Action)
E56 | May 28, 2024
Negative mindsets that lead to self sabotage
E59 | Jun 18, 2024
The Myth of “Visionary” Leadership
E65 | Jul 30, 2024
When Should An Owner Take Back The Business Reins?
E78 | Oct 29, 2024
More stupid things we do as entrepreneurs
E83 | Dec 3, 2024
Information vs. Transformation
E31 | Dec 5, 2023
When to hire a business coach?
E62 | Jul 9, 2024
How To Maximize Business Coaching
E88 | Jan 7, 2025
Goals for 2025
E87 | Dec 31, 2024
End of Year Recap
E61 | Jul 2, 2024
Checking In on our 2024 Predictions
E34 | Dec 26, 2023
Predictions for 2024
E35 | Jan 2, 2024
Goals for 2024
E32 | Dec 12, 2023
Getting outside investment in your business
Team Dynamics & Operations
E1 | Jun 8, 2023
Hiring Remote Employees
E9 | Jul 4, 2023
What is the minimum level of team members you need?
E16 | Aug 22, 2023
Working With an Executive Assistant
E20 | Sep 19, 2023
Working With a Bookkeeper
E22 | Oct 3, 2023
Roles vs People
E23 | Oct 10, 2023
Hiring Top Performers
E30 | Nov 28, 2023
Minimum viable resources
E50 | Apr 16, 2023
The CFO Role
E99 | Mar 25, 2025
Handling Tension On Your Team
E84 | Dec 10, 2024
Keeping Great Team Members
E86 | Dec 24, 2024
Handling Conflict – “I to We”
E25 | Oct 24, 2023
Managing and Motivating Top Performers
E6 | Jun 13, 2023
Remote vs. In-Person Teams – Pros & Cons
E24 | Oct 17, 2023
Employee Compensation Strategies
E26 | Oct 31, 2023
Time Tracking for Your Team
E58 | Jun 11, 2024
Org Charts vs. OPS Charts
E71 | Sep 10, 2024
Management Mistakes
E74 | Oct 1, 2024
Developing a Team Culture
E81 | Nov 19, 2024
Simple Ways to Delegate Effectively
Pricing & Offers
E8 | Jun 27, 2023
Is Your Business Profitable?
E17 | Aug 29, 2023
Managing for Profit
E27 | Nov 7, 2023
Reinvesting In Your Business
E33 | Dec 19, 2023
Leveraging cash to make business run more smoothly
E37 | Jan 16, 2024
Developing a Financial Runway
E43 | Feb 27, 2024
Forecasting Techniques
E45 | Mar 12, 2024
Managing Expenses
E49 | Apr 9, 2024
Do You REALLY Need Business Insurance?
E64 | Jul 23. 2024
What To Do With Business Profits?
E67 | Aug 13, 2024
The 5 Year Forecast
E4 | Jun 8, 2023
Creating Proposals For Services
E18 | Sep 5, 2023
Pricing Mistakes and How to Avoid Them
E46 | Mar 19, 2024
Creating New Offers
E52 | Apr 30, 2024
Service Stacking
E66 | Aug 6, 2024
How to Price Your Services
E72 | Sep 17, 2024
Creating RAD Products
E82 | Nov 26, 2024
Selling MOR Offers
E85 | Dec 17, 2024
How to Price Your Products
E95 | Feb 25, 2025
How to Increase Prices Gracefully
All Our Podcast Episodes about Business Strategies
Ever wonder what really goes on behind the scenes of building successful businesses like MeasureU and ProfitSchool?
Curious about the unfiltered stories, the mistakes made, and the lessons learned directly from the founders?
While strategies are crucial, sometimes the most valuable insights come from seeing the journey unfold.
In these episodes, Jeff and Mercer pull back the curtain on their own entrepreneurial experiences. Hear the origin stories, follow along as they write their first book, reflect on major milestones like mergers, and candidly share the “stupid things” they've learned not to do. This is the real, unvarnished story of building a business today.
E93 | Feb 11, 2025
MeasureU – The Origin Story
E55 | May 21, 2024
Announcing… ProfitSchool!
E73 | Sep 24, 2024
Behind the Scenes: Writing Our First Book
E92 | Feb 4, 2025
Mergers and Partnerships – Our Perspective After 12 Months
E51 | Apr 23, 2024
Stupid Things Entrepreneurs Do (Our Mistakes!)