The ProfitSchool Podcast, Embark on Our Exciting AI-First Business Journey

Learn from Jeff & Mercer's real-world AI implementation

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Explore the transformative power of AI in business

Learn to implement AI strategies for growth and efficiency

Discover how AI is reshaping sales, marketing, and operations

Build a future-proof business with cutting-edge AI techniques

New to the ProfitSchool Podcast? Start Here

With over 100+ episodes, there's a wealth of business wisdom waiting for you. 

To give you a taste of what the ProfitSchool podcast is all about, we have handpicked one episode from the key business topics Mercer and Jeff have been discussing since 2023.

AI First Business

E100 | Apr 1, 2025

Should You Become An AI-First Business?

Discover why becoming an AI-first business is crucial today.
Learn how AI boosts productivity and efficiency, and how to effectively manage and leverage it.
Explore AI's impact on the future of work, including the gig economy and new roles.
We'll also cover AI's limitations and human oversight, giving you strategies to integrate AI and stay ahead.
Business Strategies

E1 | Jun 6, 2023

Hiring Remote Employees

Finding the right job boards and defining clear job roles.
Testing candidates' performance before long-term commitment.
Hiring based on skills and performance using relevant tests.
Developing a hiring funnel to attract and filter candidates.
Verifying substance and gathering data to avoid instinct-based hiring.
Our Business Journey

E93 | Feb 11, 2025

MeasureU – The Origin Story

The transformation of MeasurementMarketing.io and DataDrivenU into MeasureU.
The reasons behind the merger (customer confusion, need for consolidation).
The use of ProfitSchool on Circle as a testing ground.
The creation of MeasureU as a fresh entity.
The gradual transition and testing of the new platform.
The benefits of the new brand structure (revenue streams, customer experience, partnerships).

Meet the AI-First Entrepreneurs Behind the ProfitSchool Podcast

Chris “Mercer” Mercer

Co-founder of MeasureU

Mercer is passionate about helping you build a sustainable and profitable business. He's not afraid to tell it like it is, and he focuses on providing strategies you can implement right away.

Mercer's insights into systems, automation, and efficiency will help you work smarter, not harder.

Jeff Sauer

Co-founder of MeasureU

Jeff is an entrepreneur who's been in the trenches, building businesses and navigating the challenges of growth. 

He understands the struggles and triumphs of business owners firsthand. On the ProfitSchool Podcast, Jeff shares his hard-won lessons and provides practical advice to help you achieve your goals.

All Our Podcast Episodes about Transforming to an AI First Business

Are you tired of feeling like you're playing catch-up with AI?

Do you see its potential but struggle to figure out how to actually use it to grow your business?

You know AI is reshaping the landscape, but cutting through the hype to find actionable steps can feel overwhelming.

In these episodes, Jeff and Mercer demystify Artificial Intelligence for entrepreneurs. Get practical strategies on how businesses are using AI today, learn how to leverage the right tools, adapt your operations, and understand AI's real capabilities (and limitations). 

Tune in and start building your competitive edge and future-proof your business in this rapidly evolving world.

AI-First Business

E100 | Apr 1, 2025

Should You Become An AI-First Business?

AI-First Business

E96 | Mar 4, 2025

How smart is AI, really?

AI-First Business

E80 | Nov 12, 2024

AI Update – Where are we now?

AI-First Business

E21 | Sep 26, 2024

AI: How are businesses using it?

AI-First Business

E98 | Mar 18, 2024

Executive Assistants – Do You Still Need One?

All Our Podcast Episodes about Business Strategies

Are you struggling to wear all the hats required to grow your agency?

Feeling stuck trying to balance sales, operations, team management, and your own sanity?

If you're navigating the complex world of entrepreneurship, you know that having the right strategies is crucial, but finding practical advice can be tough.

In the Business Strategies episodes, Jeff and Mercer dive deep into the core pillars of building a successful company. From finding profitable clients and automating your systems to leading high-performing teams and mastering your finances, they share actionable tactics drawn from their own experiences. Learn how to price effectively, build resilience, and create a business that truly works for you.

Business Growth, Sales & Marketing

Referrals & Outreach

E3 | Jun 8, 2023

How To Get Referrals

Referrals & Outreach

E7 | Jun 20, 2023

What To Do When Referrals Dry Up

Referrals & Outreach

E10 | Jul 11, 2023

How to do Cold Outreach Without being SPAM

Sales Process & Qualification

E68 | Aug 20, 2024

Sales vs Marketing – What's the Difference?

Sales Process & Qualification

E69 | Aug 27, 2024

Feeding Your Sales Pipeline

Sales Process & Qualification

E70 | Sep 3, 2024

Sales Discovery Calls and Qualifying Questions

Sales Process & Qualification

E90 | Jan 21, 2025

How to Qualify a Sales Prospect

Sales Process & Qualification

E91 | Jan 28, 2025

Extending the Sales Window

Sales Process & Qualification

E94 | Feb 18, 2025

The Power of Buying Modalities

Sales Process & Qualification

E44 | Mar 5, 2024

Delivering Pitches to Clients

Social Media & Branding

E97 | Mar 11, 2025

Social Media Strategies for 2025

Social Media & Branding

E60 | Jun 25, 2024

Using Social Media – What's working now?

Social Media & Branding

E79 | Nov 5, 2024

How to build a better brand?

Social Media & Branding

E13 | Aug 11, 2023

Social Media Strategies for SMBs (How to Keep Up)

Strategy & Market Positioning

E76 | Oct 15, 2024

The “No Buy” Survey

Strategy & Market Positioning

E57 | Jun 4, 2024

Dealing With Market Changes

Strategy & Market Positioning

E54 | May 14, 2024

The Shark Tank Test

Strategy & Market Positioning

E48 | Apr 2, 2024

Company Mergers & Partnerships

Strategy & Market Positioning

E47 | Mar 26, 2024

The Power of Mindset when Growing Sales

Strategy & Market Positioning

E29 | Nov 21, 2023

One or Multiple Revenue Streams?

Business Systems & Automation

Processes & Tools

E15 | Aug 15, 2023

Hacking Project Management

Processes & Tools

E19 | Sep 12, 2023

Contracts. How & Where Do You Use Them?

Processes & Tools

E63 | Jul 16, 2024

Favorite Tools We Are Using Now

Processes & Tools

E75 | Oct 8, 2024

Use The System To Improve The System

Processes & Tools

E77 | Oct 22, 2024

Getting the Most Out of Meetings

Processes & Tools

E89 | Jan 14, 2025

Building DOP Systems

SOPs & Documentation

E2 | Jun 8, 2023

When To Create SOPs

SOPs & Documentation

E5 | Jun 8, 2023

Managing Team Members With SOPs

SOPs & Documentation

E11 | Jul 18, 2023

Keeping SOPs Up To Date

Entrepreneurial Mindset & Personal Growth

Time Management & Productivity

E12 | Jul 25, 2023

Buying Your Time Back as a Business Owner

Time Management & Productivity

E14 | Aug 8, 2023

Planning Your Ideal Work Day

Time Management & Productivity

E36 | Jan 9, 2024

Hacks for Getting Your Time Back

Mindset & Decision Making

E28 | Nov 14, 2023

The Power of Saying “NO”

Mindset & Decision Making

E39 | Jan 30, 2024

Failing vs Being a Failure

Mindset & Decision Making

E38 | Jan 23, 2024

Teaching Old Dogs New Tricks

Mindset & Decision Making

E40 | Feb 6, 2024

The “Expense vs. Investment” Mentality

Mindset & Decision Making

E41 | Feb 13, 2024

Reinventing Yourself

Mindset & Decision Making

E42 | Feb 20, 2024

Dealing with Sunk Costs

Mindset & Decision Making

E53 | May 7, 2024

Learning More vs. Doing More (Training vs Action)

Mindset & Decision Making

E56 | May 28, 2024

Negative mindsets that lead to self sabotage

Mindset & Decision Making

E59 | Jun 18, 2024

The Myth of “Visionary” Leadership

Mindset & Decision Making

E65 | Jul 30, 2024

When Should An Owner Take Back The Business Reins?

Mindset & Decision Making

E78 | Oct 29, 2024

More stupid things we do as entrepreneurs

Mindset & Decision Making

E83 | Dec 3, 2024

Information vs. Transformation

Coaching & External Input

E31 | Dec 5, 2023

When to hire a business coach?

Coaching & External Input

E62 | Jul 9, 2024

How To Maximize Business Coaching

Goals & Predictions

E88 | Jan 7, 2025

Goals for 2025

Goals & Predictions

E87 | Dec 31, 2024

End of Year Recap

Goals & Predictions

E61 | Jul 2, 2024

Checking In on our 2024 Predictions

Goals & Predictions

E34 | Dec 26, 2023

Predictions for 2024

Goals & Predictions

E35 | Jan 2, 2024

Goals for 2024

Funding & Investment

E32 | Dec 12, 2023

Getting outside investment in your business

Team Dynamics & Operations

Hiring & Roles

E1 | Jun 8, 2023

Hiring Remote Employees

Hiring & Roles

E9 | Jul 4, 2023

What is the minimum level of team members you need?

Hiring & Roles

E16 | Aug 22, 2023

Working With an Executive Assistant

Hiring & Roles

E20 | Sep 19, 2023

Working With a Bookkeeper

Hiring & Roles

E22 | Oct 3, 2023

Roles vs People

Hiring & Roles

E23 | Oct 10, 2023

Hiring Top Performers

Hiring & Roles

E30 | Nov 28, 2023

Minimum viable resources

Hiring & Roles

E50 | Apr 16, 2023

The CFO Role

Management & Culture

E99 | Mar 25, 2025

Handling Tension On Your Team

Management & Culture

E84 | Dec 10, 2024

Keeping Great Team Members

Management & Culture

E86 | Dec 24, 2024

Handling Conflict – “I to We”

Management & Culture

E25 | Oct 24, 2023

Managing and Motivating Top Performers

Management & Culture

E6 | Jun 13, 2023

Remote vs. In-Person Teams – Pros & Cons

Management & Culture

E24 | Oct 17, 2023

Employee Compensation Strategies

Management & Culture

E26 | Oct 31, 2023

Time Tracking for Your Team

Management & Culture

E58 | Jun 11, 2024

Org Charts vs. OPS Charts

Management & Culture

E71 | Sep 10, 2024

Management Mistakes

Management & Culture

E74 | Oct 1, 2024

Developing a Team Culture

Management & Culture

E81 | Nov 19, 2024

Simple Ways to Delegate Effectively

Pricing & Offers

Profitability & Financial Health

E8 | Jun 27, 2023

Is Your Business Profitable?

Profitability & Financial Health

E17 | Aug 29, 2023

Managing for Profit

Profitability & Financial Health

E27 | Nov 7, 2023

Reinvesting In Your Business

Profitability & Financial Health

E33 | Dec 19, 2023

Leveraging cash to make business run more smoothly

Profitability & Financial Health

E37 | Jan 16, 2024

Developing a Financial Runway

Profitability & Financial Health

E43 | Feb 27, 2024

Forecasting Techniques

Profitability & Financial Health

E45 | Mar 12, 2024

Managing Expenses

Profitability & Financial Health

E49 | Apr 9, 2024

Do You REALLY Need Business Insurance?

Profitability & Financial Health

E64 | Jul 23. 2024

What To Do With Business Profits?

Profitability & Financial Health

E67 | Aug 13, 2024

The 5 Year Forecast

Pricing Strategy & Offers

E4 | Jun 8, 2023

Creating Proposals For Services

Pricing Strategy & Offers

E18 | Sep 5, 2023

Pricing Mistakes and How to Avoid Them

Pricing Strategy & Offers

E46 | Mar 19, 2024

Creating New Offers

Pricing Strategy & Offers

E52 | Apr 30, 2024

Service Stacking

Pricing Strategy & Offers

E66 | Aug 6, 2024

How to Price Your Services

Pricing Strategy & Offers

E72 | Sep 17, 2024

Creating RAD Products

Pricing Strategy & Offers

E82 | Nov 26, 2024

Selling MOR Offers

Pricing Strategy & Offers

E85 | Dec 17, 2024

How to Price Your Products

Pricing Strategy & Offers

E95 | Feb 25, 2025

How to Increase Prices Gracefully

All Our Podcast Episodes about Business Strategies

Ever wonder what really goes on behind the scenes of building successful businesses like MeasureU and ProfitSchool?

Curious about the unfiltered stories, the mistakes made, and the lessons learned directly from the founders?

While strategies are crucial, sometimes the most valuable insights come from seeing the journey unfold.

In these episodes, Jeff and Mercer pull back the curtain on their own entrepreneurial experiences. Hear the origin stories, follow along as they write their first book, reflect on major milestones like mergers, and candidly share the “stupid things” they've learned not to do. This is the real, unvarnished story of building a business today.

Business Journey

E93 | Feb 11, 2025

MeasureU – The Origin Story

Business Journey

E55 | May 21, 2024

Announcing… ProfitSchool!

Business Journey

E73 | Sep 24, 2024

Behind the Scenes: Writing Our First Book

Business Journey

E92 | Feb 4, 2025

Mergers and Partnerships – Our Perspective After 12 Months

Business Journey

E51 | Apr 23, 2024

Stupid Things Entrepreneurs Do (Our Mistakes!)

Answers to your most common questions about the ProfitSchool Podcast

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